Your Ads Are Broken. Here's Why.

Someone Steve respects said Amazon ads make more money for Amazon than for authors. The room laughed. Steve hasn't stopped thinking about it.

This episode is about why most author ad campaigns fail, and it's not the platform. Wrong book, wrong platform, or no real understanding of what you're doing. Ads are an amplifier. If your book converts, they multiply your sales. If it doesn't, they multiply your losses. Steve breaks down what actually works, what the first campaigns really look like, and why you should learn before you spend.