Last episode was about owning your readers. This one is about finding them. TikTok Shop puts a buy button inside the scroll, and for authors with physical books, the discovery potential is real.
Steve Kelly covers the full setup, the fees nobody warns you about, the two-account trick that protects your BookTok reach, and one postcard tactic that moves a TikTok buyer onto your email list. Plus the honest answer on why this is still rented land.
Rule 1: Write the damn book. Rule 2: Stay in the game.
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